
Right Extension
There are various extensions to choose from such as .com, .in, .net, .org, .info, etc. The best being .com as it is most common, easy to remember and easily searched by search engines. .com domain increases the probability for a business to gain popularity and increasing traffic on your website.Keywords
Your domain should involve right keywords. The keyword focused domain has better chances of getting higher rankings on search engines than a domain which is chosen randomly. It is not that out of the box domain name does not work. We have the biggest example being google.com, but if you have a target audience a keyword focused domain can get you early rankings.Relevancy
A domain that you choose for your business should be somewhat relevance to the scope of work that you do. It helps in correlation of your business with your clients and customers and is easy to remember. Online business thrives on repeated clicks and a relevant, easy to remember domain scores way higher than a difficult non relevant domain.